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or the commercial video project for CG Motors, showcasing their Electric Van called Kinglong, the overall process from pre-production was straightforward and streamlined. Our initial discussions with the brand and the agency centered on understanding their requirements, which was to create a testimonial video featuring a customer who chose to run the Kinglong Electric Van as a public transport option rather than seeking foreign employment abroad. With this clear brief in mind, we conducted location recce and prepared a storyboard to visualize the narrative and how we wanted to portray the customer's story effectively. This careful planning during the pre-production phase ensured that we were well-prepared and aligned with the brand's vision before moving on to the production stage.
The production day for the Kinglong Electric Van shoot was smooth and efficient, starting at 6 am in the morning to capture the best lighting conditions and ensuring a productive day ahead. With the groundwork laid during pre-production, our team was well-equipped to execute the shoot seamlessly. Filming went according to plan, focusing on capturing the customer's testimonial and showcasing the Kinglong Electric Van in action as a reliable public transport option. The smooth production process was a testament to the effective planning and coordination between our team, the brand, and the agency. The day's shoot was not only productive but also enjoyable, reflecting the positive experience we had in bringing the brand's message to life through our visuals.
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Post-production for the Kinglong Electric Van commercial was a straightforward process, thanks to the clear vision and planning established during pre-production and production stages. With a well-defined storyboard and the customer's testimonial captured during the shoot, we began the editing process with a clear direction on how to portray the story effectively. Our focus during this phase was on preparing the audio elements, ensuring they complemented the visuals and enhanced the storytelling. Assembling the footage and lining it up with the audio was a smooth process, reflecting the clarity we had from the initial stages of the project. Overall, the post-production phase was efficient, allowing us to deliver a compelling testimonial video that effectively highlighted the benefits and features of the Kinglong Electric Van while resonating with the brand's messaging.
